Defining Company Identity

Most of the business owners believe that a corporate identity is simply having recognisable logo that only represents the quality & values of their business organisation whereas a strong Corporate Identity helps every organisation in conveying its personality & values.

The Corporate Identity of your business is most important & powerful tool for your business to grow in this competitive market & drop a good & positive impact of your company on your customer’s mind.

Importance of Corporate Identity:

A strong Corporate Identity is essential for every business organisation as it helps in the interaction of the customers & the company. Customers usually get a great help in understanding the business with the help of its Corporate Identity. It includes the several supporting devices, such as the company letterhead, business cards, website etc. It creates a single & clear visual identity for an organisation. A number of Start-Up companies ignore the advice of building or developing a strong & effective Corporate Identity for their business as they think it just as the logo only.

The benefits of Corporate Identity:

  • Differentiation and Visibility.
  • Ease of Identification.
  • Image and Reputation.
  • Ownership and Control.

The Benefits of Corporate Identity:

  • A company that invests in corporate identity indicates that it is here to stay. It sends a message that the company is serious about being successful. It gives the customer a sense of trust.
  • Corporate identity gives a sense of the culture or personality of the business.
  • In creating a consistent identity, a company is ensuring that they will be recognized and remembered.
  • A uniform corporate identity becomes instantly recognizable amongst its target audience.
  • A strong corporate identity can improve customer awareness and can increase a company’s competitive edge.